Please forgive my lateness this week – it’s been crazy! My youngest daughter graduated and had her open house this past week. Here’s to Becca!
Recently, my company, Momentum Design & Marketing had the opportunity to speak at Revenue North Business Growth Summit in Michigan. If you have the chance, I highly recommend attending this event (visit http://www.revenuenorth.com/Home for locations). It is all day business conference focused 100% on helping businesses increase their profitability through revenue growth in the most cost-effective manner possible. There are sessions on things you can apply to your business immediately. Many of the sessions deal with Social Media. Although we were also moderators for one of the rooms, I had the opportunity to attend many of the sessions. The most interesting thing I found, was that most of the speakers felt that their area of expertise was the most important of Social Media to focus on. For instance, the LinkedIn speaker insisted you needed a LinkedIn business page first. The Twitter speaker wanted you to engage on Twitter. But who is right? What if you have little experience in the Social Media arena or aren’t sure where to start.
Here is what I recommend. Start with clear, consistent plan. Be open-minded.
#1. Review. Get with a consultant to review your business and help you create a plan. Many marketing and social media consultants will offer a review or an initial meeting for a small fee. If you don’t know someone to help you with this or don’t feel ready to take this step, start with a review yourself. Ask yourself these questions. What are your current strengths with Social Media? Do you have a personal Facebook page and a basic understanding of how it works? Are you more comfortable with LinkedIn and already have a good amount of connections? Do you love Twitter? Decide what you are most comfortable with and start there. If you have no experience, think about your business and who your potential customers are, where do you think they will most likely look for you?
#2. Creative. Make sure all of your creative items look professional no matter where you start. You wouldn’t go to work without getting dressed and brushing your teeth, right? So don’t put images on your Social Media sites that don’t reflect that kind of image you want for your business. Not sure about sizing? Here is a link to a great resource that has the sizing for everything: http://pinterest.com/pin/139400550938283561
#3. Consistency. Make sure you are consistent with you choice. Be active and engaged. Keep your Social Media updated and timely. This will depend on what site you choose, on timing and posts, but you will learn what works. The other important thing about consistency is that once you start adding other Social Media sites, keep all of your graphic design collateral the same. For example, your logo, colors, images should all link together with your website so your clients and prospects will recognize you from place to place.
#4. Knowledge. Keep learning and exploring. Don’t be afraid to ask questions and take classes! The rate that things are changing in the Social Media world is incredible. Things can quite literally, change overnight. You need to keep updated on the rules for the mediums you are using to make sure you are in compliance. Knowledge is and always will be power.
I think the most important thing to take from this is if your aren’t using Social Media yet – you need to be. Pick one site and jump on in! If you don’t want to ask a consultant, I bet you can ask your kids.